2026.11.06 –
On Sunday, November 22, 2026, we will hold the “Minakuchi Shuzo Fall 2026 Brewery Opening” at Dogo Ichie, the brewery’s directly operated shop.
On the day, we will offer brewery-exclusive activities such as a fresh sake live bottling experience, a brewery factory tour, and the sale of brewery opening limited-edition sake. Local restaurants are also scheduled to offer food, allowing you to enjoy it with the sake.
Please visit Minakuchi Shuzo, just a 5-minute walk from Dogo Onsen Honkan.
[Fresh Sake Live Bottling Experience & Custom Label Creation]
We will hold a live bottling experience where you can bottle fresh sake directly from a special tank. It will be sold for 2,500 yen (tax included) for a 720ml bottle, and we will also offer a custom label creation experience (an additional 200 yen, tax included). You can apply the label yourself and create a one-of-a-kind bottle.
Additionally, by adding Minakuchi Shuzo as a friend on the official LINE account, you will receive a coupon for a free tasting of the live-bottled fresh sake.
[Brewery Factory Tour]
We will hold a factory tour guided by the brewery staff, where you can see the sake-making process that is usually difficult to view.
Participation is free, and up to 20 people can join each session.
Available times:
- 10:30–11:20
- 11:30–12:20
- 13:30–14:20
- 15:30–16:20
[Sale of Brewery Opening Limited Sake & Lucky Bags]
As a brewery opening limited product, “NIKITATSU Junmai Daiginjoshu Fresh Sake” will be sold in limited quantities.
- 720ml: 6,000 yen (tax included)
- Reservation deadline: Sunday, November 8
- Limited quantities; reservations preferred
In addition, day-only lucky bags will be sold for 2,000 yen (tax included).
[Food Stalls by Local Restaurants]
Popular local restaurants and food trucks will also be on site on the day.
Participating shops:
- I'm home
- Agedou
- Fuun
- Kokeshi Shokudo
- Japanese Dining Ni no
- Number2
- Reiko's Hideaway
Please enjoy Minakuchi Shuzo's sake along with each shop's signature dishes.
[Event Overview]
- Event name: Minakuchi Shuzo Fall 2026 Brewery Opening
- Date and time: Sunday, November 22, 2026, 10:00–17:00
- Venue: Minakuchi Shuzo “Dogo Ichie”
- Address: 3-23 Kitacho, Dogo, Matsuyama, Ehime
- Admission: Free
- Notes: Event will proceed in light rain and be canceled in severe weather
※Drinks are available using special tickets (200 yen each, or a set of 12 for 2,000 yen).
※A kids' space for children will also be available on site.
We look forward to seeing you there.

